The Geniuses at EB Games
:: May 20, 09:09 AM

I stepped foot into an EB Games store for the first time in my life. I always knew it was “some place you get video games.” I could even remember the colors of the logo. Not only that, I even had the right premonition as to where it was located.
It was almost as if I was waiting for my friend Andi, living in Japan, to ask me to buy a new video game called Bionic Commando. I knew exactly where to go.
I was never into video games. Wait, that’s a lie, I played Super Mario Brothers and Duck Hunt in the late eighties. But it pretty much stopped there. Well, there was Tetris too. But the idea of life-like humans appearing in video games is almost as foreign and uninteresting to me as a stack of piled up utilities bills next to my laptop.
But for some reason the folks at EB Games were clever enough at branding their stores to permeate into my unconscious. How did I know that EB Games used the colors red, white and black? How did I have a hunch that it was probably next to that cell phone store?
Really, it’s scary and I’d like the folks at EB Games to tell me their secret.